What is a brand? When thinking of a brand we think of think of companies such as Coca Cola and Apple. We think of the white lettering and the red background that could say anything - but still we know it as Coca Cola.
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The Internet has brought with it an army of well informed customers. Reviews and expert advice at our finger tips. In this new world reputation is built on social proof and the user experience reigns king, but is brand really dead?
John Maynard Keynes in 1930 said of the future that “our grandchildren” would work around “three hours a day” and probably only by choice. We work primarily with the leisure market and as a Marketer it’s got me thinking about what we can learn from the marketplace about the future of leisure and the way we consume it.
Kitsune Studio is changing. Four years in we're ready to double down on what we know to specifically collaborate with the Sports and Leisure industries. If you're part of these sectors we have some targeted brand strategy + user experience workshops to boost conversions and hit your targets with ease this year.