What is a brand? When thinking of a brand we think of think of companies such as Coca Cola and Apple. We think of the white lettering and the red background that could say anything - but still we know it as Coca Cola.
Brand
The Internet has brought with it an army of well informed customers. Reviews and expert advice at our finger tips. In this new world reputation is built on social proof and the user experience reigns king, but is brand really dead?