UX process
This is our jam. Finding the right user experience for your product is crucial to it’s success and scalability. You may need clarity, something immersive or even a bit of wonder.
What is UX?
User Experience (UX) considers how your customers will interact with your website, product and brand. It is the experience they have, the journey they take.
Decisions are made with the emotional part of our brains. How something 'feels' is incredibly important to the process.
Therefore good design must feel right, it must be useful, innovative and thorough as well as aesthetic. UX is the methodology that ensures our products meet this criteria.
Methodology
Learn, build, measure, repeat. This is the simple process at the heart of crafting a great user experience.
Learn from your users, your customers. Build with them in mind. Measure your impact and feed back your results. Repeat over time to optimise your product.
This is the growth driven design approach to digital products.
Journey mapping
We start with strategic discovery workshops. Defining your personas, their habits, motivations and skillsets.
Once we understand the user we can align your business objectives with their motivations. Create the best possible journeys for them to achieve their goals.
Wireframes
Low fidelity mock-ups and prototypes give us the freedom to quickly iterate and evolve. As always your feedback is key.
Refinement
We believe in refining our products, paying attention to the details and listening to our users. We hypothesise with you, determine assumptions and mitigate risk. Build prototypes. Release them into the wild for real world feedback. Measure the reponse and build it back in to the next phase.
This is a bespoke process tailored to each of our clients depending on the nature of their business.
The learn, build, measure process does not stop here, it is utilised throughout the design & build process and beyond into sustained growth.